Rockport Business Directory
(This directory lists Greater Cape Ann Chamber of Commerce members only. Want your business listed? Join the Chamber today!)
(To view Rockport businesses only, please make sure that Rockport is the selected location in the dropdown list. )
DIRECTORY QUICK LINKS
Time for a Change: Tips to Strengthen and Rejuvenate Your Business
When you own a business, it's important to regularly assess your company for financial and operational weaknesses. Why? Because if left unchecked, these weaknesses can jeopardize the future of your business. The good news is that there are steps you can take to identify and resolve these weaknesses before they cause irreparable damage.
Look for Inefficiencies
If your company's operations are inefficient, it's likely costing you time and money. One way to streamline operations is to standardize processes and procedures. This will help ensure that tasks are completed in a timely and efficient manner. You should also consider investing in automation technologies to further improve efficiency.
Products That Aren't Big Sellers
If certain products in your lineup aren't selling well, it could be a sign that they're no longer relevant to your target market or that they're not being marketed effectively. To remedy this, you can either discontinue the underperforming product or make changes to your marketing strategy. If you decide to keep the product, be sure to reassess its pricing, positioning, and promotion. Sometimes repackaging and a new marketing approach can make all the difference.
Your Marketing Strategy Needs Attention
An ineffective marketing strategy can be detrimental to your business. If your marketing efforts are not yielding the results you want, it may be time to invest in a new marketing agency or hire an experienced marketing consultant. You may also need to revisit your target market and messaging as well as expand your presence on social media. Whatever changes you decide to make, be sure to track your results so you can gauge the effectiveness of your new marketing strategy.
Poor communication can lead to miscommunication, misunderstandings, and wasted time. To avoid these pitfalls, establish clear channels of communication between departments and employees. You should also establish channels for feedback so problems can be addressed quickly and effectively. Consider creating a company-wide policy on communication etiquette so everyone is on the same page.
So-So Customer Service
In today's competitive marketplace, providing stellar customer service is more important than ever. If your company is falling short in this area, it could be costing you sales and damaging your reputation. To turn things around, start by evaluating your customer service process from start to finish. Identify areas where improvements can be made and make those changes as quickly as possible. You should also train your employees on the importance of excellent customer service and how to deliver it effectively.
Try a SWOT Analysis
A SWOT analysis is a great way to evaluate your company's strengths, weaknesses, opportunities, and threats. The first step is to gather information from your team. Once you have all of the data, you can begin to identify your company's key strengths and weaknesses. Next, take a look at your industry and market to identify any opportunities or threats that might be present. Finally, put it all together to create a plan of action. By taking the time to perform a SWOT analysis, you can gain a greater understanding of your company and make informed decisions about the future.
Consider a New Business Designation
As your business grows, it is important to reassess your business designation and make sure it still accurately reflects what your company does. Otherwise, you could end up being taxed at a higher rate or operating under different rules than you are currently. Additionally, changing your business structure can open up new opportunities, such as access to different types of financing. For example, becoming a Massachusetts LLC may make you more appealing to investors who want to know your assets are protected in the event of a financial hiccup, and you’ll enjoy tax advantages. With a little bit of research, you can ensure that your business always remains compliant and positioned for success.
Give your business the chance for success by taking the time to identify issues and implementing changes to strengthen and grow your company. There may be some pains along the way, but the effort will be worth it.