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AI & Navigating the Next Era of Search & Discovery
Date and Time
Tuesday Jan 27, 2026
8:30 AM - 10:30 AM EST
Location
Enterprise Center at Salem State University
Fees/Admission
Free
Description
AI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means for your visibility.
You’ll learn the 4 pillars of AI success for small businesses:
• GEO/AEO – showing up in AI-driven answers and social listening
• Conversational chatbots – turning your website into a 24/7 problem-solver
• Personalization with AI – giving customers “made-for-me” experiences at scale
• Privacy – using AI responsibly without wrecking trust
For the second half of this workshop we will conduct a “Search & Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google, maps, and “near me” searches, ChatGPT, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short, prioritized list of fixes to improve how their business appears across search and AI-powered discovery.
